Visual Communication is a field that focuses on the use of images, symbols, colors, and graphics to convey ideas and information in an effective and attractive way. This major aims to provide students with the skills necessary to design and produce visual content that can be used in various media such as advertising, publishing, graphic design, and digital media. Here’s a comprehensive look at the main aspects of the visual communication major:

Basics of visual communication:

• Understand the basic principles of visual communication such as composition, contrast, balance, symmetry, and unity.
• Study visual elements such as lines, shapes, colors, and texture.

Graphic design:

• Learn how to use graphic design programs such as Adobe Photoshop, Illustrator, and InDesign.
• Develop skills in designing logos, posters, publications, and branding.

Digital media design:

• Study how to design and create content for digital media such as websites, applications, and social media.
• Learn user interface and user experience (UI/UX) design techniques.

Photography and video:

• Learn the basics of photography and videography and use them in visual communication.
• Study editing and montage techniques to improve the quality of photos and videos.

Illustrations and infographics:

• Develop skills in creating illustrations and infographics to convey information in a visual and attractive way.
• Learn how to use data and numbers to design effective infographics.

Color theory:

• The study of color theory and how to use it to achieve certain effects in design.
• Understand the impact of colors on emotions and impressions and how to choose the right colors for each project.

Visual communication in media and advertising:

• Understand how to use visual communication in advertising and media campaigns.
• Learn how to create designs that attract attention and achieve marketing goals.

Critical analysis of visual works:

• Learn how to analyze and evaluate visual works to understand what elements make a design successful.
• Apply constructive criticism to improve personal design skills.

History and theories in visual communication:

• Study the history of visual design and its development through different eras.
• Understand the technical and philosophical theories that influence design practices.

Technology and innovation in visual communication:

• Study the impact of modern technology on the field of visual communication.
• Learn how to use technological tools and innovations to improve design and production processes.

Visual project management:

• Develop project management skills from planning to implementation and evaluation.
• Understand the financial and marketing aspects related to visual project management.

Sustainable design and ethics:

• Understand the importance of sustainability in design and how to apply it in visual projects.
• Examine ethical issues related to visual communication and develop responsible professional practices.

Marketing and Promotion of Visual Business:

• Learn how to market and promote visual works to reach a wide audience.
• Using social media and digital marketing tools to increase outreach and interaction.

Interaction with customers and users:

• Develop communication skills with customers to understand their needs and expectations.
• Learn how to receive feedback and modify designs based on it to achieve customer satisfaction.

Practical training and applied projects:

• Get practical experience through internships in design companies, advertising agencies, and live projects.
• Apply theoretical knowledge in real work environments to develop practical visual communication skills.

The Visual Communication major provides broad job opportunities in multiple fields such as graphic design, media, advertising, publishing, digital marketing, and user interface design. This major contributes to providing students with the necessary skills to create attractive and effective visual content that achieves communication goals in a dynamic and changing business environment.