Typography is a field that focuses on the study and use of letters and fonts in graphic design and printing. This major aims to provide students with the knowledge and skills necessary to select, organize, and format texts in ways that enhance the attractiveness and clarity of visual content. Here’s a comprehensive look at the key aspects of the typography major:

Printing basics:

• Understand basic typography concepts such as fonts, styles, and layouts.
• Study the history and development of printing through different eras.

Font design:

• Learn how to design and create fonts using specialized tools and software.
• Understand the technical and aesthetic characteristics of fonts and their impact on the reader.

Font classification:

• Study different font classifications such as Serif, Sans Serif, Script, and Display.
• Understand the appropriate uses of each type of font in design.

Format and design:

• Learn how to format and distribute texts in a way that attracts attention and makes it easy to read.
• Study the basic principles of page design such as balance, contrast, repetition, and hierarchy.

Typography applications in graphic design:

• Understand how typography is used to design logos, advertisements, publications, and websites.
• Study practical examples of printing applications in various fields.

Specialized software:

• Use graphic design software such as Adobe Illustrator, InDesign, and Photoshop to develop and implement print projects.
• Learn how to combine text with other visual elements to achieve an integrated design.

Reading and visual hygiene:

• Understand how to improve the cleanliness of texts and make them easier to read.
• Study techniques such as Kerning, Leading, and Justification.

Colors and printing:

• Learn how to choose the appropriate colors for text and fonts and apply them in ways that enhance the clarity and attractiveness of the design.
• Understand the effect of colors on mood and visual impressions.

Visual experiences and creative typography:

• Encouraging innovation and experimentation in using fonts and texts in new and creative ways.
• Study examples of creative and unique printing projects.

Printing and technology:

• Study the impact of modern technology on the art of printing and graphic design.
• Using digital tools to improve the design and production process.

Visual communication and psychological influence:

• Understand how to use typography to effectively communicate with your target audience.
• Studying the effect of lines and designs on psychological perception and emotions.

Professional ethics and practices:

• Study the ethical issues related to font design and use.
• Develop professional practices that promote integrity and respect in design work.

Printing project management:

• Learn how to manage printing projects from concept to implementation.
• Understand the financial, marketing and production aspects of design projects.

History and theories:

• Study of artistic and philosophical theories related to printing and design.
• Understand how different cultures influenced the development of printing methods.

Practical training and applied projects:

• Obtain practical experience through training in graphic design companies and publishing houses.
• Apply theoretical knowledge in real business environments to develop practical and effective printing projects.

The Typography specialty provides broad job opportunities in multiple fields such as graphic design, publishing, advertising, website design, and branding. This major contributes to providing students with the necessary skills to create attractive and effective visual and text designs that enhance the clarity and attractiveness of print and digital content.