Strategic Management is a field that focuses on formulating, implementing, and evaluating decisions and plans that enable an organization to achieve its long-term goals. This major aims to provide students with the skills and knowledge necessary to analyze the internal and external environment, develop effective strategies, and ensure that these strategies are implemented efficiently. Here is a comprehensive look at the main aspects of the strategic management major:

Basics of strategic management:

• Understand the basic concepts of strategic management, including vision, mission, goals, and strategies.
• Study of the strategic management life cycle.

Analysis of the internal and external environment:

• Learn how to conduct a SWOT analysis (strengths, weaknesses, opportunities and threats).
• Use strategic analysis tools such as PESTEL (Political, Economic, Social, Technological, Environmental, Legal).

Formulating strategies:

• Develop strategies at the company and functional unit levels.
• Understand growth, sustainability, and diversification strategies.

Implementing strategies:

• Study how to successfully implement strategies by developing appropriate organizational structures.
• Develop work plans and identify required resources.

Strategic change management:

• Understand how to lead and manage change within an organization to ensure strategic objectives are achieved.
• Develop strategies to overcome resistance to change and motivate employees.

Innovation and Sustainability Management:

• Developing innovation strategies to enhance competitiveness and achieve sustainable growth.
• Understand how to integrate sustainability into organizational strategies to achieve environmental and social goals.

Strategic leadership:

• Study the leadership skills required to implement strategies efficiently.
• Understand the role of leadership in achieving alignment between vision, goals, and operations.

Strategic decision making:

• Develop data analysis and evidence-based decision making skills.
• Use models and analytical tools to support the strategic decision-making process.

Strategic risk management:

• Identify and evaluate the strategic risks facing the organization.
• Develop strategies to manage risks and ensure continuity.

Global competitiveness and international strategies:

• Study how to develop and implement strategies to compete in global markets.
• Understand the impact of cultural, economic and political factors on international strategies.

Ethics and social responsibility:

• Understand ethical issues in strategic management and responsible decision making.
• Develop strategies to promote corporate social responsibility (CSR).

Technology and strategic management:

• Study the impact of technology on strategic management.
• Use technology to analyze data and develop effective strategies.

Innovation and strategic entrepreneurship:

• Develop strategies to support innovation and entrepreneurship within the organization.
• Understand how to turn innovative ideas into successful business opportunities.

Strategic evaluation and control:

• Develop performance evaluation systems to monitor the implementation of strategies.
• Use key performance indicators (KPIs) to evaluate progress and achieve goals.

Practical training and applied projects:

• Obtain practical experience through training in companies and institutions.
• Apply theoretical knowledge in real business environments to develop effective strategies.

The Strategic Management major provides broad job opportunities in multiple fields such as management consulting, business development, strategic planning, and project management. This major contributes to providing students with the necessary skills to analyze the environment, develop strategies, and implement them efficiently to achieve success in a dynamic and changing business environment.