Retail Management is a field that focuses on understanding and applying management principles to improve the performance and effectiveness of retail operations. This major aims to provide students with the skills and knowledge necessary to manage stores, develop marketing strategies, and improve the customer experience. Here’s a comprehensive look at the key aspects of the retail management major:

Retail basics:

• Understand basic retail concepts, including types of retail stores and business models.
• Study the structure of the retail industry and how markets work.

Store management:

• Learn how to manage daily store operations including sourcing, warehousing, and display.
• Develop leadership and supervision skills to manage work teams efficiently.

Retail Marketing:

• Develop marketing strategies to attract customers and increase sales.
• Understanding consumer behavior and applying digital and traditional marketing techniques.

supply chain management:

• Study how to manage the supply chain to ensure the availability of products at the right time and in the right quantities.
• Apply techniques such as inventory management, logistics, and supplier relations.

Customer experience management:

• Develop strategies to improve customer experience in stores.
• Study customer service techniques and how to deal with complaints and customer inquiries.

E-commerce and digital retail:

• Understand how to integrate traditional retail with e-commerce.
• Develop and implement online selling strategies and improve the digital shopping experience.

Financial planning and budget management:

• Learn how to prepare budgets and manage retail store finances.
• Analyze financial data to evaluate performance and make informed decisions.

Human Resource Management in Retail:

• Understand how to recruit, train and motivate employees in a retail environment.
• Implement strategies for performance management and employee development.

Store design and layout:

• Study how to design and layout stores to increase their attractiveness and make them comfortable for customers.
• Apply interior and visual design principles to improve product presentation and shopping experience.

Ethics and social responsibility in retail:

• Understand the ethical issues related to running retail stores.
• Develop strategies for Corporate Social Responsibility (CSR) in the retail sector.

Brand Management:

• Develop and manage brands to attract customers and maintain their loyalty.
• Study promotion and advertising strategies to build and enhance the brand.

Innovation in retail:

• Applying modern technologies and innovations to improve retail operations.
• Study future trends in the retail industry and how to adapt to them.

Risk management and security:

• Learn how to manage security and operational risks in retail stores.
• Develop strategies to ensure product safety and information protection.

Research and development in retail management:

• Participate in research to develop new technologies and methods in the field of retail.
• Publishing research and participating in scientific conferences to share results and innovations.

Practical training and applied projects:

• Obtain practical experience through internships in retail stores and specialized companies.
• Apply theoretical knowledge in real business environments to develop practical and effective solutions.

The Retail Management major provides broad job opportunities in multiple fields such as store management, marketing, e-commerce, and supply chain management. This major contributes to providing students with the necessary skills to efficiently manage retail operations and achieve success in a dynamic and changing business environment.