Promotion and Advertising is a field that focuses on marketing strategies that aim to increase awareness of products and services, attract potential customers, and strengthen brands. This major aims to provide students with the knowledge and skills necessary to develop and implement effective promotional and advertising campaigns. Here’s a comprehensive look at the main aspects of the promotion and advertising major:

Basics of promotion and advertising:

• Understand the basic principles of promotion and advertising and their importance in marketing.
• Studying the development of advertising and its various types, such as commercial advertising, social advertising, and digital advertising.

Marketing and promotion strategies:

• Develop comprehensive marketing strategies that include advertising, public relations, sales, and promotion.
• Understand how to identify target audiences and develop personalized marketing messages.

Consumer’s behavior:

• Study how to analyze consumer behavior, needs and desires.
• Use marketing research to understand the factors that influence purchasing decisions.

Developing advertising messages:

• Learn how to create attractive and effective advertising messages that meet the needs of your target audience.
• Using creativity and innovation in designing advertising campaigns.

Media selection:

• Understand the role of different media (television, radio, press, Internet) in advertising.
• Learn how to select and plan the use of media for maximum impact.

Digital advertising and social media:

• Using digital advertising techniques such as Google Ads, social media, email marketing.
• Develop online advertising strategies to increase engagement and sales.

Advertisement design:

• Learn the principles of graphic design and how to apply them to creating attractive visual advertisements.
• Use design tools such as Adobe Creative Suite to develop ads.

Advertising campaign management:

• Planning, implementing and managing advertising campaigns from start to finish.
• Use performance measurement tools to analyze the effectiveness of campaigns and adjust them to achieve goals.

Public relations and advertising:

• Understanding the relationship between public relations and advertising and how they integrate to achieve marketing goals.
• Develop public relations strategies to enhance brand image and increase awareness.

Ethics and laws in advertising:

• Study the ethical and legal issues related to advertising.
• Ensure compliance with ethical standards and laws relating to misleading advertising.

Marketing research:

• Use marketing research to collect and analyze data to make informed marketing decisions.
• Apply quantitative and qualitative research techniques to understand the market and competition.

Corporate Ads and Commercial Ads:

• Develop advertising strategies for businesses and media.
• Understand how to attract consumers and media professionals through innovative advertising campaigns.

International ads:

• Understand how to develop advertising strategies for global brands.
• Study the influence of culture and the local market on international advertising.

Interaction between advertisers and advertising agencies:

• Understand how to work with advertising agencies to develop and implement advertising campaigns.
• Learn how to manage business relationships and negotiate contracts.

Practical training and applied projects:

• Obtain practical experience through training in advertising agencies and marketing companies.
• Apply theoretical knowledge in real business environments to develop effective advertising campaigns.

The Promotion and Advertising major provides broad job opportunities in multiple fields such as advertising agencies, marketing companies, media companies, and public relations companies. This major contributes to providing students with the necessary skills to create and implement innovative advertising strategies that meet market needs and achieve business objectives.