Marketing is a field that focuses on understanding and meeting the needs and desires of consumers through developing and providing appropriate products and services. This major aims to provide students with the skills and knowledge necessary to design and implement effective marketing strategies that contribute to achieving organizational goals and increasing customer satisfaction. Here’s a comprehensive look at the key aspects of the marketing major:

Basics of Marketing:

• Understand the basic concepts of marketing and its various roles in organizations.
• Study the development of marketing science and the importance of marketing in the commercial environment.

Market Analysis:

Learn how to analyze target markets through market research.
Understanding the factors influencing consumer behavior and analyzing the competitive environment.

• Marketing strategies:
• Develop marketing strategies that include products, pricing, distribution, and promotion.
• Understand how to design and develop marketing strategies to achieve business objectives.

Consumer’s behavior:

• Study how to analyze and understand consumer behavior, needs and desires.
• Use marketing research to understand the factors that influence purchasing decisions.

Product development:

• Learn how to develop and design new products and modify existing products to meet market needs.
• Understanding the product life cycle and product management strategies across its various stages.

Pricing:

• Understand how to set appropriate prices for products and services.
• Study different pricing strategies and their impact on demand and profitability.

Distribution and channel management:

• Study how to design and develop effective distribution channels to deliver products to consumers.
• Understand managing relationships with brokers and distributors.

Promotion and advertising:

• Develop promotional and advertising strategies to attract customers and increase brand awareness.
• Understand how to use different media to achieve maximum impact.

Digital marketing and social media:

• Using digital marketing techniques such as search engine optimization (SEO), email marketing, and internet advertising.
• Develop social media marketing strategies to increase engagement and sales.

Brand management:

• Learn how to build and manage brands to achieve competitive differentiation.
• Understand how to enhance brand loyalty and add value to products.

Marketing research:

• Use marketing research to collect and analyze data to make informed marketing decisions.
• Apply quantitative and qualitative research techniques to understand the market and competition.

International marketing:

• Study how to develop marketing strategies for global brands.
• Understand the impact of cultural, economic and political factors on international marketing.

Marketing ethics and social responsibility:

• Understand ethical issues related to marketing and make responsible decisions.
• Develop strategies to promote corporate social responsibility (CSR) in marketing.

Customer Relationship Management (CRM):

• Develop strategies to build and maintain long-term customer relationships.
• Using customer relationship management (CRM) systems to improve customer satisfaction and increase customer loyalty.

Practical training and applied projects:

• Obtain practical experience through training in marketing companies and institutions.
• Apply theoretical knowledge in real business environments to develop effective marketing campaigns.

The Marketing major provides broad job opportunities in multiple fields such as brand management, market research, digital marketing, public relations, product management, and international marketing. This major contributes to providing students with the necessary skills to understand the market and consumers, and design innovative marketing strategies that meet customer needs and achieve commercial success.