International Marketing is a field that focuses on developing and implementing marketing strategies adapted to global markets. This major aims to provide students with the skills and knowledge necessary to understand different cultures, analyze international markets, and develop marketing strategies that suit diverse environments. Here’s a comprehensive look at the key aspects of the international marketing major:

International marketing basics:

• Understand the basic principles of international marketing and the importance of expanding into global markets.
• Study the differences between local and international marketing and the challenges associated with them.

International Market Analysis:

• Learn how to conduct international market research to collect and analyze data to understand different environments.
• Study of the economic, cultural, political, and legal factors that affect international markets.

International Marketing Strategies:

• Develop marketing strategies that include adaptation and standardization to achieve success in global markets.
• Understand how to design and develop marketing strategies that suit different cultures and contexts.

Global brand management:

• Learn how to build and manage brands to achieve competitive differentiation in international markets.
• Develop strategies to enhance brand loyalty in multicultural environments.

International Consumer Behavior:

• Study how to analyze and understand consumer behavior in different cultures and environments.
• Use marketing research to understand the factors that influence purchasing decisions in international markets.

International pricing:

• Understand how to set appropriate prices for products and services in international markets.
• Study different pricing strategies and their impact on demand and profitability in global contexts.

Distribution of products internationally:

• Study how to design and develop effective distribution channels to deliver products to consumers in international markets.
• Understand managing relationships with global brokers and distributors.

International advertising and promotion:

• Develop promotional and advertising strategies to attract customers and increase brand awareness in international markets.
• Understand how to use different media to achieve maximum impact in global environments.

International digital marketing:

• Using digital marketing techniques such as search engine optimization (SEO), email marketing, and internet advertising in international markets.
• Developing social media marketing strategies to increase engagement and sales in global markets.

International Customer Relationship Management (CRM):

• Develop strategies to build and maintain long-term relationships with international clients.
• Using customer relationship management (CRM) systems to improve customer satisfaction and increase customer loyalty in global markets.

Marketing ethics and social responsibility internationally:

• Understand ethical issues related to international marketing and make responsible decisions.
• Develop strategies to promote corporate social responsibility (CSR) in international marketing.

Legal and regulatory procedures in international marketing:

• Study the laws and regulations that govern marketing operations in international markets.
• Understand how to comply with legal and regulatory requirements in different countries.

Risk management in international marketing:

• Identify and evaluate risks associated with international marketing and develop strategies to deal with them.
• Understand how to deal with economic, political and cultural risks.

International data analysis:

• Use graphic analysis to analyze and interpret marketing data from global markets.
• Apply quantitative and qualitative research techniques to understand trends and opportunities in international markets.

Practical training and applied projects:

• Obtain practical experience by interning in companies focused on international markets.
• Apply theoretical knowledge in real business environments to develop effective marketing solutions in global markets.

The International Marketing major provides broad job opportunities in multiple fields such as global brand management, international market research, international digital marketing, and customer relationship management in global environments. This major contributes to providing students with the necessary skills to understand international markets, design innovative marketing strategies that meet the needs of customers in different cultures and achieve commercial success on a global level.