Food Marketing is a field that focuses on how to promote and sell food products to consumers. This major aims to provide students with the knowledge and skills necessary to understand consumer behavior, develop marketing strategies, and analyze food markets. Here’s a comprehensive look at the key aspects of the food marketing major:

Basics of Marketing:

• Understand the basic principles of marketing such as target market identification, product development, pricing, distribution, and promotion.
• Study basic concepts such as marketing mix and branding.

Consumer behavior in the food market:

• Study the factors that influence consumer behavior when purchasing food products.
• Understand consumer needs and preferences and analyze the cultural, social and psychological factors that influence purchasing decisions.

Food product development:

• Learn how to develop new food products and modify existing products to meet market needs.
• Study the product life cycle and product management strategies.

Pricing:

• Understand how to set appropriate prices for food products.
• Study different pricing strategies and their impact on demand and profitability.

Distribution and channel management:

• Develop strategies to distribute food products effectively.
• Understand how to manage distribution channels and make the most of them.

Promotion and advertising:

• Develop promotional strategies to attract customers and increase brand awareness.
• Understand how to use different media to achieve maximum impact.

Digital marketing and social media:

• Using digital marketing techniques such as search engine optimization (SEO), email marketing, and internet advertising.
• Develop social media marketing strategies to increase engagement and sales.

Food brand management:

• Learn how to build and manage brands to achieve competitive differentiation.
• Develop strategies to enhance brand loyalty and achieve added value to products.

Market research:

• Use marketing research to collect and analyze data to make informed marketing decisions.
• Apply quantitative and qualitative research techniques to understand the market and competition.

Packaging and product design:

• Study the importance of packaging in marketing food products and how to design attractive and effective packaging.
• Understanding the impact of packaging on consumers’ purchasing decisions.

Food laws and legislation:

• Understand the laws and regulations that govern the food industry.
• Study how to comply with health, safety and quality standards in the marketing of food products.

Sustainability in food marketing:

• Developing strategies to achieve environmental sustainability in marketing food products.
• Understand how to reduce the environmental impact of food marketing and production operations.

International food trade:

• Study how to market food products in international markets.
• Understand the impact of cultural, economic and legal factors on cross-border food marketing.

Marketing data analysis:

• Use data analysis tools to understand and analyze marketing trends.
• Apply graphic analysis techniques to make informed marketing decisions.

Practical training and applied projects:

• Obtain practical experience through training in food companies and marketing institutions.
• Apply theoretical knowledge in real business environments to develop effective marketing solutions.

The Food Marketing major provides broad job opportunities in multiple fields such as food manufacturing companies, distribution companies, advertising agencies, and government institutions. This major contributes to providing students with the skills necessary to understand the food market, develop innovative marketing strategies, and achieve success in a dynamic and changing business environment.