Creative Management is a field that combines arts and management with the aim of developing work environments that foster innovation and creativity. This specialization focuses on how to manage individuals and projects in ways that contribute to achieving creative excellence and stimulating innovative thinking in organizations. Here’s a comprehensive look at the key aspects of the creativity management major:

Basics of creativity management:

• Understanding the concepts of creativity and innovation and how to apply them in work environments.
• Study different creativity models and how to stimulate creativity in individuals and teams.

Developing creative thinking:

• Learn creative thinking techniques such as brainstorming, design thinking, and creative problem-solving methods.
• Apply these techniques to improve the ability to think outside the box.

Creative talent management:

• Understand how to identify and discover creative talent in teams.
• Develop strategies to manage and motivate creative talent to ensure they reach their full potential.

Creative project management:

• Planning, implementing and managing projects that require creativity and innovation.
• Use project management tools and techniques to ensure creative goals are achieved on time and within budget.

Creative Marketing:

• Develop creative marketing strategies to attract customers and outperform competitors.
• Study successful marketing campaigns and understand how to apply creative ideas in marketing.

Innovation in products and services:

• Designing and developing new products and services that meet market needs in innovative ways.
• Applying techniques such as Design Thinking to find innovative solutions.

Organizational culture and creativity:

• Understanding the role of organizational culture in stimulating creativity.
• Developing a work environment that enhances cooperation and innovative thinking among individuals.

Change and innovation management:

• Develop strategies to manage change and adapt to new challenges.
• Understand how to successfully drive change within organizations to foster innovation.

Analysis of future trends:

• Study future trends in technology, business, and culture to understand how they can be applied in developing creative ideas.
• Use data and research to analyze trends and predict future opportunities.

Interaction between arts and management:

• Study how arts and culture can be used to enhance creativity in work environments.
• Apply technical concepts in management to improve performance and stimulate innovation.

Ethics in creativity management:

• Understand the ethical issues related to creativity and innovation.
• Applying ethical principles in developing creative ideas and projects.

Technology and creativity:

• Using technology to enhance creativity and develop innovative solutions.
• Understanding the impact of digital transformations on creativity in business.

Research and development in creativity management:

• Participate in research to develop new techniques and methods in the field of creativity management.
• Publishing research and participating in scientific conferences to share results and innovations.

Practical training and applied projects:

• Obtain practical experience through training in companies or institutions that focus on creativity and innovation.
• Apply theoretical knowledge in real business environments to develop creative and effective solutions.

The Creativity Management major provides broad job opportunities in multiple fields such as marketing, product development, management, and design. This major contributes to providing students with the necessary skills to stimulate creativity and innovation in organizations, which helps them excel and succeed in a dynamic and changing business environment.