Advertising is a field that focuses on how to create and implement advertising strategies to promote products and services and increase brand awareness. This major aims to provide students with the skills and knowledge necessary to understand consumer behavior, develop advertising messages, and use various media effectively. Here’s a comprehensive look at the main aspects of the advertising major:

Advertising basics:

• Understand the basic principles of advertising and its role in marketing.
• Study the history of advertising and its development over time.

Marketing and advertising:

• Understand the relationship between marketing and advertising and how they are integrated to achieve business goals.
• Develop advertising strategies as part of the overall marketing plan.

Consumer’s behavior:

• Study how to analyze and understand consumer behavior, needs and desires.
• Use marketing research to understand the factors that influence purchasing decisions.

Developing advertising messages:

• Learn how to create attractive and effective advertising messages that meet the needs of your target audience.
• Using creativity and innovation in designing advertising campaigns.

Media and advertising:

• Understand the role of different media (television, radio, press, Internet) in advertising.
• Learn how to select and plan the use of media for maximum impact.

Digital advertising and social media:

• Using digital advertising techniques such as Google Ads, social media, email marketing.
• Develop online advertising strategies to increase engagement and sales.

Advertisement design:

• Learn the principles of graphic design and how to apply them to creating attractive visual advertisements.
• Use design tools such as Adobe Creative Suite to develop ads.

Advertising campaign management:

• Planning, implementing and managing advertising campaigns from start to finish.
• Use performance measurement tools to analyze the effectiveness of campaigns and adjust them to achieve goals.

Measurement and analysis:

• Learn how to measure and analyze the impact of advertising campaigns using analytical tools.
• Understand how to use data to improve future advertising strategies.

Ethics and laws in advertising:

• Study the ethical and legal issues related to advertising.
• Ensure compliance with ethical standards and laws relating to misleading advertising.

International advertising:

• Understand how to develop advertising strategies for global brands.
• Study the influence of culture and the local market on international advertising.

Commercial and media advertisements:

• Develop advertising strategies for businesses and media.
• Understand how to attract consumers and media professionals through innovative advertising campaigns.

Corporate Advertisements:

• Learn how to develop advertisements that enhance your brand and company image.
• Use advertising to enhance public relations and increase institutional awareness.

Interaction between advertisers and advertising agencies:

• Understand how to work with advertising agencies to develop and implement advertising campaigns.
• Learn how to manage business relationships and negotiate contracts.

Practical training and applied projects:

• Obtain practical experience through training in advertising agencies and marketing companies.
• Apply theoretical knowledge in real business environments to develop effective advertising campaigns.

The Advertising major provides broad job opportunities in multiple fields such as advertising agencies, marketing companies, media companies, and public relations companies. This major contributes to providing students with the necessary skills to create and implement innovative advertising strategies that meet market needs and achieve business objectives.